
çããããã«ã¡ã¯ïŒ
Marketing Monsterå¯ä»£è¡šã®æäžãŠããŸã(@makemon_teru)ã§ãã
ç®æ¬¡
LPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ãšã¯ïŒ
æ©éã§ãããçããã¯LPOãšãããã®ããåãã§ããïŒ
LPOãšã¯ãã©ã³ãã£ã³ã°ããŒãžæé©åãã®ç¥ã§ãã
WebããŒã±ãã£ã³ã°ã«ãããŠéåžžã«éèŠãªã©ã³ãã£ã³ã°ããŒãžã
ã§ãããã äœã£ãã ãã§ã¯ãªããªãæã£ãéãã®ææã¯æããŸããã
ããã¯ãªããïŒ
ã©ã³ãã£ã³ã°ããŒãžã¯ããããéçšããåæããæ¹åããããšã§ãã®å¹æãé«ããŠãããã®ã ããã§ãã
ãã®éçšã»åæã»æ¹åã®ããšããŸãšããŠLPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ãšãããŸãã
WebããŒã±ãã£ã³ã°ã®èŠã§ãã売ãäžãã倧ããå·Šå³ããã©ã³ãã£ã³ã°ããŒãžã
åºåè²»ãäžããããšãªãLPã®å¹æãé«ããããšãã§ãããçŽ æŽãããããšã ãšèª°ããæãã§ãããã
ãããã倧åã®äººã¯å£²ãäžããä»ä»¥äžã«é«ããã«ã¯åºåè²»ãä»ä»¥äžã«æãããããªããšæã£ãŠããŸãã
ãã¡ããç¥èã®ãªã人ãã©ã³ãã£ã³ã°ããŒãžãããã£ããšããŠããç§ãããããã話ããããããªå¹æã¯æããªãã§ãããã
ãã£ãããšããããŠããŠãå®çžŸãæã£ã人ãäŒæ¥ã«é ŒãŸãªããã°ãããŸããã
ãã®èšäºã§ã¯ãLPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã®éèŠæ§ãšãã®å¹æã詳ãã解説ããå®éã®æé ã«ã€ããŠã解説ããŠãããŸãã
LPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã®éèŠæ§ãšãã®å¹æ
ããããã¯LPOã«ãã£ãŠãããããã广ãå ·äœäŸã«æ²¿ã£ãŠè§£èª¬ããŠãããŸãã
LPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã§å£²ãäžã7åïŒïŒ
ãŸããã©ã³ãã£ã³ã°ããŒãžãéããŠè²©å£²ããŠããååããäžã€6000åãšããŸãããã
çŸç¶æã«èšªãã人ã®1ããŒã»ã³ããååãè³Œå ¥ããŠãããŠããã©ã³ãã£ã³ã°ããŒãžãåºåè²»5äžåã§éçšããŠãããšããŸãã
ãã®çµæ10åååã売ãããšããã
6000åÃ10åïŒ60000å
ãã®ããã«å£²ãäžãã¯60000åã§ãã
å®éã«ã¯å䟡ãªã©ãããã£ãŠããŸãããäŸãããããããããããã«ããã§ã¯èããªããã®ãšããŸãã
ã§ã¯ããã®è³Œå ¥ç1ããŒã»ã³ãã®ã©ã³ãã£ã³ã°ããŒãžãæé©åããŠãè³Œå ¥çïŒããŒã»ã³ãã®ããŒãžã«æ¹åã§ãããšããŸãã
ãããããšãè³Œå ¥çã1ããŒã»ã³ãã®ãšãã«10å売ããŠããã®ã§ãæ¹ååŸã¯20å売ããããšã«ãªããŸãã
ãã®æã®å£²ãäžããæ¯èŒãããš
6000åÃ10åïŒ60000å
â
6000åÃ20åïŒ120000å
ããã ããèŠãã°å£²ãäžãã2åã«ãªã£ãããã«èŠããŸãã
ã§ãæãåºããŠã¿ãŠãã ããã
ãã®ã©ã³ãã£ã³ã°ããŒãžã¯åºåè²»50000åã§éçšããŠããŸãã
ãããŠã©ã³ãã£ã³ã°ããŒãžèªäœãæ¹åããã ããªã®ã§ãåºåè²»ã¯å€ãã£ãŠããŸããã
ãããèžãŸããŠèšç®ããªãããšãããªããŸãã
6000åÃ10åïŒåºåè²»50000åïŒ10000å
â
6000åÃ20åïŒåºåè²»50000åïŒ70000å
ãã®ããã«ãåºåè²»ãå€ããã«å£²ãäžãã䌞ã°ãããããå®éã®å£²ãäžãã¯2åã§ã¯ãªã7åã«ãªã£ãŠããã®ãããããšæããŸãã
ãããLPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã®åãã§ãã
ãã¡ããååã®å䟡ãç®æšãšããæ°å€ã«ãã£ãŠå¹æã¯ãã®éãã§ã¯ãããŸããããåºåã«ãéããããããšãéåžžã«éèŠã§ãã
ããããåºåã¯æ±ºããŠå®ããã®ã§ã¯ãªãã§ãããå©çãæå€§åãããã«ã¯ãŸãåºåã«ãéãããããããLPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã«åãçµãããšãããªãéèŠã«ãªã£ãŠããŸãã
广ã®äœãç¶æ ã®LPãé«ãåºåè²»ããããŠå®£äŒãç¶ããŠãããšã¯ãäºæ¥ã«ãšã£ãŠå€§ããªè² æ ã«ãªããŸãã
ããããLPã¯æ¹åã§ããã®ã
ãããããLPã£ãŠãããªã«ç°¡åã«å¹æãé«ããããšãã§ããã®ïŒã
ãããããããããªããšãæã£ã人ãããããããªãã§ããããã
ããã¯ãããããLPãã©ããã£ããã®ãªã®ããç¥ãå¿ èŠããããŸãã
LPã«æ£è§£ã¯ãããŸããã
ãšããã®ããããã¯LPã«éã£ãããšã§ã¯ãããŸããããå®éã«å ¬éããŠå¹æã確ããããŸã§ã¯ããããªãããã§ãã
ãã¡ããããçšåºŠã®åãã»ãªãªãŒã¯ãããŸãããæ¥çš®ãååããµãŒãã¹ãã¿ãŒã²ããã«ãããŠãŒã¶ãŒã®å±æ§ãªã©ã®çµã¿åããã¯ã»ãŒç¡éãšãã£ãŠããã§ãããã
ãããªäžã§ãå ¬éããåãã売ãããã©ããã倿ããããšã¯é£ãããšãããã§ãããã
LPã«ã¯ãã売ããLPããšã売ããªãã£ãLPãã®äºã€ãããªãã®ã§ãã
ãããèžãŸããŠãLPã¯ã©ãäœããã§ã¯ãªããã©ãæé©åããŠããããéåžžã«éèŠã«ãªã£ãŠããŸãã
LPã¯äœã£ãŠçµããã§ã¯ãªããäœã£ãŠãããæ¬çªãªã®ã§ãã
LPãããŸãæé©åããããšãã§ããã°ãåãåºåè²»ãããããšããŠããã®å¹æãšäŸ¡å€ã¯å€§ããªéããçã¿ãŸãã
ãªã®ã§ããŸãã¯LPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ããåãçµãã§ããããšãæé©ã ãšãããã§ãããã
LPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã®æ¹æ³
ããããã¯ãå®éã«LPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã«åãçµãéã®å ·äœçãªæé ãæ³šæç¹ãªã©ã解説ããŠãããŸãã
äŸé Œè åŽãLPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã®æé ãææ¡ããæå³
LPOãäŸé ŒããåŽãæé ãç¥ã£ãŠãããã»ããããã§ãããã
æé ãäœæ¥ã®å 容ãç¥ã£ãŠããªããšãã©ããã£ããšããã«çç®ããŠäŸé Œããã®ããã©ããã£ããšãããæ¹åãããã®ããªã©ãããããªãå¯èœæ§ãããããã§ãã
ãã ããã£ãœãã°ã©ããããŒã¿ãèŠããããããïœãå€ããŸãããªã©ãšèšãããŠãåãããªããšãããããªããšã¯é¿ãããã¯ãã§ãã
ã©ããŸã§ææ¡ããŠããã°ãããå ·äœçãªåºæºã¯ãããŸããããç§ãæãå¿ èŠãªããšãã話ãããŠãããŸãã
LPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã®æé ãšæ³šæç¹
ããããã¯æé ãç°¡åã«èª¬æããŠããã®ã§ãããæé ãšãã£ãŠã倧ããåããã°
åæ
â
æ¹å
ã®äºã€ãç¹°ãè¿ããŠããã ããªã®ã§ããããã®åæãšæ¹åã®äžã«ããã€ãã®é ç®ã𿮵éãããã®ã§ããã解説ããŠãããŸãã
åæãšæ¹å
ãŸãLPã«ãããåæãšã¯å¹ææž¬å®ã®ããšãæããŸãã
å ·äœçã«æž¬å®ããé ç®ãšããŠä»£è¡šçãªã®ãã
ã»ã¯ãªãã¯ç
ã»é¢è±ç
ã»æ»åšæé
ã»CV(ã³ã³ããŒãžã§ã³)ç
以äžã®åã€ãäž»ã«éèŠã«ãªã£ãŠããŸãã
ã»ã¯ãªãã¯ç
ãã®åã®éãã¯ãªãã¯ããã確çã®ããšã§ãã
ããå°ã詳ããèšããšããŠãŒã¶ãŒã®ç»é¢ã«åºåãªã©ã衚瀺ãããéã«ããã®è¡šç€ºåæ°ã®ãã¡ã©ã®ãããã®ç¢ºçã§ã¯ãªãã¯ãããããšããããšã§ãã
äŸãã°ã100å衚瀺ãããŠ10åã¯ãªãã¯ããããªãã¯ãªãã¯çã¯10ããŒã»ã³ãã§ãã
ã¯ãªãã¯çãäœãéã«èããããåé¡ãšããŠã¯ãããµã€ãã®å ¥ãå£ãã€ãŸããããŒãåºåã§è¡šç€ºãããŠããç»åããµã€ãã®ã¿ã€ãã«ã«åé¡ããããšèããããŸãã
ãã£ãããŠãŒã¶ãŒã®ç®ã«çãŸã£ãŠããèå³ãåŒãããšãã§ããã¯ãªãã¯ãããŠããªãããã§ãããã
ããäžã€èããããããšãšããŠã¯ãåºåã衚瀺ããããŠãŒã¶ãŒã®å±æ§ãæ£ãããªãå¯èœæ§ã§ãã
äŸãã°ã女æ§çšã®ãªããã¯ãªãŒã ã宣äŒã»è²©å£²ããLPãç·æ§ã«è¡šç€ºãããŠãèå³ãæãããªãã§ãããããšã¯ç®ã«èŠããŠããŸãã
以äžã®ããšãããã¯ãªãã¯çã®æ¹åã«å¿ èŠãªããšã¯
ã»ãŠãŒã¶ãŒã®èå³é¢å¿ãå ±æãåŸãããšã®ã§ãããããŒãã¿ã€ãã«ã«ãªã£ãŠããã
ã»ååããµãŒãã¹ã®å±æ§ãšåºåã衚瀺ãããŠãããŠãŒã¶ãŒã®å±æ§ããããããŠããã
ãã®äºã€ãäž»ãªæ¹åç¹ã§ãã
ã»é¢è±ç
é¢è±çãšã¯åã ã®ããŒãžã®ãã¹ãŠã®ããŒãžãã¥ãŒã§ããã®ããŒãžãã»ãã·ã§ã³ã®æåŸã®ããŒãžã«ãªã£ãå²åã瀺ããŸãã
ãŠãŒã¶ãŒãæ€çŽ¢è¡åãçµäºããŠWebãµã€ãããåºãããšããé¢è±ããšãããããŒãžå¥ã«é¢è±ã®å²åãæž¬ãããšã§é¢è±çãç®åºã§ããŸãã
Webãµã€ãã«æµå ¥ãããŠãŒã¶ãŒã¯å¿ ãã©ããã®ããŒãžã§æ€çŽ¢è¡åãçµäºãããããå šãŠã®ããŒãžé¢è±çãè¶³ãã°çè«äž100ïŒ ãšãªããŸãã
ãã®é¢è±çãšäžç·ã«èæ ®ããããã®ã«çŽåž°çãšãããã®ããããŸãã
çŽåž°çãšã¯ããŠãŒã¶ãŒã蚪åããããŒãžã®ã¿ãé²èЧããŠããã«ãµã€ãããé¢è±ããå²åã®ããšãæããŸãã
ãã®çŽåž°çã¯æ¬æ¥ãµã€ããåæããããã§éèŠãªææšã§ãããLPã«éã£ãŠèšãã°ãããšãéããŸããã
ãªãããšãããšãLPã«ã¯ãã䜿ãããåãšããŠä¿ã«ããããã©ã€ãããšãããã®ããããŸãã
1ããŒãžã®ã¿ã®çžŠé·ã®LPã®ããšã§ãã
ãããã®æç¹ã§å¯ãã®ããæ¹ã¯ãæ°ã¥ãããšæããŸããããã©ã€ãã®LPã®å ŽåããŒãžæ°ã1ããŒãžãããªãããã«çŽåž°çã¯100ããŒã»ã³ãã«ãªãã®ã§ãã
ããšãæåŸãŸã§ç®ãéããŠãããµã€ããé¢è±ãããšããŠãã1ããŒãžã§é¢è±ããŠããããã§ãããçŽåž°æ±ãã«ãªãã®ã§ãã
ãã®ããã«ãµã€ãã®åœ¢åŒ(ãšãã«LPã¯)ã«ãã£ãŠã¯åèã«ãªããªãæ°å€ãå°ãªãããååšããŸãã
ããããããç¥ããªããšæå³ã®ãªãæ°å€ã«èžããããŠæ£åžžãªåæãã§ããªãå ŽåããããŸãã
ãããã£ãæå³ã§ããç¥èãšããŠãããã£ãå 容ãç¥ã£ãŠããå¿ èŠããããŸãã
é¢è±çãçŽåž°çãããŠã«ãªããªãå Žåã¯ã©ãããã°ããã®ãã
ãããªæã«éèŠãªææšãšãªãã®ãæ»åšæéã§ãã
ã»æ»åšæé
æ»åšæéãšã¯ãã®åã®éãããŠãŒã¶ãŒããµã€ããããŒãžã«æ»åšããæéã®ããšãæããŸãã
ã§ã¯ãã®æ»åšæéãã©ã®ããã«åæããã®ãã
ããã«ã¯ãŸãäžæºåãšããŠãèªåãã¡ã§ã©ã®çšåºŠã®æéã§ã©ããŸã§èªã¿é²ããããã®ããææ¡ããŠããå¿ èŠããããŸãã
èªã¿åããŸã§ã®æéã¯ãã¡ãããäŸãã°ãŠãŒã¶ãŒã®å€ãã®æ»åšæéã1åãªã1åã§å€§äœã©ããŸã§èªã¿é²ããããã®ãã
ããããææ¡ããããšã§ããŠãŒã¶ãŒãã©ããŸã§èªãã§ãµã€ããé¢ããŠããã®ããææ¡ã§ãããããåé¡ã®ããå Žæãããããçµã蟌ãããšãã§ããŸãã
ãããŸã§çµã蟌ãããšãã§ãããããšã¯æ¹åããŠããã ãã§ãã
ãã¶ã€ã³ãå 容ã倿ŽããŠã¿ããã倿Žãããšãé åºãå ¥ãæ¿ãããããã ãã§ã广ãåºãå ŽåããããŸãã
ããããå®ã¯ãã®æ»åšæéã«ãæã ãæããæªéãæœãã§ããŸãã
åãããããäŸãããšã«ã§è©±ããŸãããã
ãã¿ãŒã³1ã»ã»ã»Aããã¯ãµã€ãã«ã¢ã¯ã»ã¹ãã1åã»ã©èªã¿é²ãããšããã§ç¹ã«ååãè³Œå ¥ããããšãªããµã€ãããé¢è±ããŸããã
ãã¿ãŒã³2ã»ã»ã»Bããã¯ãµã€ãã«ã¢ã¯ã»ã¹ãã1åã»ã©èªã¿é²ãããšããã§ååãè³Œå ¥ããµã€ããé¢è±ããŸããã
ãã®AãããšBããã§ããããã®æç« ãèªãã°Aããã¯ååãè³Œå ¥ããŠããããBããã¯ååãè³Œå ¥ããŠããããšããããšããã£ããããããŸãã
ãããããããæ»åšæéãšããæ°å€ã§èŠããšãã«ã¯ã©ããªãã§ãããã
ããã§ããã©ã¡ããæ»åšæé1åã®ãŠãŒã¶ãŒãšããŠã«ãŠã³ããããã®ã§ãã
ã€ãŸããæ»åšæéãšããæ°å€ã ãã§ã¯1åèªã¿é²ãããšããã§èå³ãåŒããªãå 容ãªã®ããè³Œå ¥ãæ±ºå¿ãããããšãã§ããŠããå 容ãªã®ãã¯å€æãé£ããå Žåããããšããããšã§ãã
ãããLPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã«ãããŠæå€§ã®é£é¢ã§ããã奥深ãã§ããããŸãã
ãã¡ããæ°åã¯åæããã®ã«ãšãŠã倧äºãªãã®ã§ããããããŸã§ãçžæã¯äººéã§ãã
ããŠãŒã¶ãŒããšããèšèã«ãŸãšããããæ¶ç©ºã®ååšã§ã¯ãªããééããªãã©ããã«ååšããŠããäžäººã®äººéã§ãã
æ°åã¯ãããŸã§æ°åã«ãããããããŸã§ãèããªããã°ãããªãã®ã¯å®åšãã人éã®å¿çãè¡åãªã®ã§ãã
ããã¯å売ã«ãšã£ãŠããšãŠãéèŠãªããšã§ããããã£ãããšæŒãããŠãããªããã°ãªããªããã€ã³ãã§ãã
ã»CV(ã³ã³ããŒãžã§ã³)ç
ããããæåŸã®é ç®ã§ãã
ãããŠæã売ãäžãã«ããããæ°å€ã§ãã
ãµã€ãã«èšªåãããŠãŒã¶ãŒã®ãã¡å®éã«ã³ã³ããŒãžã§ã³(ååãè³Œå ¥ããåãåãããç³ã蟌ã¿ãªã©)ãã人ã®å²åã衚ããæ°å€ã§ãã
LPOã®æçµçãªç®æšã¯ãã®CV(ã³ã³ããŒãžã§ã³)çãäžããããšã«ãããŸãã
ä»ãŸã§è§£èª¬ããŠããæ§ã ãªæ°å€ã®åæã»æ¹åã¯ãã¹ãŠãã®CVçãäžããããã®ãã®ã§ãã
æ§ã ãªæ°å€ãåæããåé¡ã課é¡ãæŽãåºããããããæ¹åããŠããã«ã³ã³ããŒãžã§ã³ã«ç¹ããŠãããã
ãã®ããã«è©Šè¡é¯èª€ãç¹°ãè¿ããLPããã广ã®ãããã®ãžãšæ¹è¯ããŠããã
ããããŠç£šãäžããããLPã¯ãæ¹ååãšã¯äœåãã®å©çãçã¿åºãç«æŽŸãªæŠåšãšãªã£ãŠãã®åãçºæ®ããŠãããã¯ãã§ãã
以äžã§LPO(ã©ã³ãã£ã³ã°ããŒãžæé©å)ã®å ·äœçãªæ¹æ³ãšæé ã»æ³šæç¹ã解説ããŠããããã§ãããã ãããçè§£ããŠããã ããã§ããããã
ãããŸã§è©³ããå®è·µçãªå å®¹ã¯æ¢ããŠããªããªããªããšæãã®ã§ããã²ããã¯ããŒã¯ã«ã§ãå ¥ããŠäœåºŠãèªã¿è¿ããŠãã ããïŒ
奜è©ãªãããã«æ·±å ããèšäºãåºãããšæã£ãŠããã®ã§ããã²æ¡æ£ãé¡ãããŸãïŒ
æåŸãŸã§èªãã§ããã ãããããšãããããŸããã
ããã§ã¯ãŸã次åã®èšäºã§ãäŒãããŸãããã
ãŒæäžãŠããŸã(@makemon_teru)ãŒ